Nancy, a legendary city of European Art Nouveau. This fabulous artistic movement gave birth to the Nancy School, under the influence of several creative geniuses at the turn of the 20th century. The economic upturn experienced by the region in the final quarter of the 19th century undoubtedly played its part. Also, the international reputation acquired by the movement was certainly the result of a combined effort. The development of the chemical and steel industries soon made the region one of the leading production centres of France. By giving an artistic quality to manufactured objects, the founders of the Nancy School created an alliance between art and industry of which the modern world dreamed. The artists of the Nancy School also exploited the science of nature, considering it to be the veritable expression of “life”. Far from contenting themselves with the production of over-expensive object art, Daum, Gruber and Majorelle also applied their talents to mass production. Evolving from a floral language into a new form of stylization, where fantasy of colour and material reign supreme, these artists gave the Nancy School an image to which it has remained intimately linked: Art Deco.